The Need for Inclusive Entrepreneurship
During this near society reversal set in place by the COVID-19 pandemic, we have the rare opportunity to realign ourselves with what is important. Currently the American society is an idea often defined by innovation, efficiency, and exchange. In times like this, we need an evolution of the ideas that structure our world. The question for us centers on how we can create an America which adds care, kindness, and humanity to the mix.
Following a conversation with my seat neighbor on a flight home about three months ago, I was left captivated. She spoke about her struggles accessing affordable technology that could help her exist in a world made exclusively for the typically-abled after she was disabled in a horse-back riding accident. This woman's abilities place her in the “high-risk” category on a typical day; now, with a pandemic, standard advice like social distancing and frequent hand washing is not always practical for those who require physical assistance for daily living.
Moving Beyond Standard Advice
We know to protect the elderly, those who are differently abled, and those who are immunocompromised, however, we have forgotten to research and provide the necessary insight with these people on how they can protect themselves. We need to move beyond the advice of staying home and start innovating for those who must go to their doctor’s appointments and those who struggle to wash their hands on a normal basis.
As our government manages to provide aid, the answers will not be found solely in the public sector. I believe that it is only right that capable entrepreneurs and tech teams stand up to help provide solutions and continue in a way that allows for the technologies created today to prevent the next pandemic from advancing tomorrow.
Opportunities in the Private Sector
* Marketplaces: Platforms like Task Experts connect those needing assistance with those ready to help, promoting independence and economic flow.
* Sharing Economy: The minimalist movement and local worker reliance can help reduce costs and avoid long-distance travel and contamination.
* Transportation: The sector can implement movements using vehicles suitable for those who need safe, contamination-free, and handicap-accessible transportation.
As we have already seen businesses take precautions—such as grocery stores setting aside senior hours and managing distance requirements—they have proven that this new reality is possible. We must accept it for what it is and progress from there. Entrepreneurship moves fast; let’s capture this moment to create a new reality that is made for and involves everyone's needs.